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Mind Map
& System Definition

Iterate Early & Often

- get it out on paper!

Low Fidelity Prototypes

- quick and simple

- user testing

Iterate & Refinement

- more visual cues and UI

- defined user testing objectives

Site Map / Information Architecture

- streamline the experience
based off of user testing

Refine Visuals

-bridge user flow and visuals together

Marketing & Branding

-continue refining and expanding
to different platforms

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