KAISER PERMANENTE
Pregnancy Hub Redesign
Team Structure:
Team of 4 (1 Director, 1 UX Manager, 2 project managers, 1 UX designer)
Agile scrum process, with a dedicated team of engineers, copywriter, and legal team supporting our initiatives.
My Role & Contribution:
As the lead UX designer, I was tasked with the concept ideation, strategy, wireframes, and prototypes for user testing.
Worked closely with Design Systems team, ADA guideline teams, and copywriters to stay within compliance as we developed a future state pregnancy hub for KP members.
User Story 1: Easy Answers
As an expectant or new KP parent, I want an easy way to find answers to my maternity related questions to educate and empower myself and family.
User Story 2: Guided & Personalized
As a newly pregnant person, I want KP to acknowledge my pregnancy and point me towards available digital tools so that I feel seen and can begin to take advantage of the KP maternity experience that has been personalized for me.
MOBILE First design considerations:
70% of KP members use their mobile phones to access their account to plan their health care, research their chronic conditions, and network with their care teams. This means that a mobile first approach is warranted when designing this new pregnancy hub.
PREGNANCY HUB:
Initial development of this new hub stemmed from existing Design Systems components that are already being used in the Diabetes hub. New components unique to Maternity was explored in this phase of the project.
PREGNANCY EASY ANSWERS (FAQ's):
The future state of this new Pregnancy hub is to be rolled out in a phased approach; A comprehensive list of questions mothers are asking their doctors was top two asks from user research. This resource serves to give members material to digest, as they progress in their maternity journey.
ENHANCEMENTS FOR FUTURE STATE:
The future state of this new Pregnancy hub is to be rolled out in a phased approach; A comprehensive list of questions mothers are asking their doctors was top two asks from user research. This resource serves to give members material to digest, as they progress in their maternity journey.
