HYPERLOOP ONE APP
A case study
RESEARCH & DISCOVERY
Brain Dump & Mind Mapping
This is the phase where I get all my existing misconceptions and early ideas out on the table so that my mind is empty. This is when I can truly begin researching because my ego and biases are not an influence anymore. From the mindmap I can see where there are gaps in my information and where there may be opportunities to innovate and capitalize on pre-existing advantages/ disadvantages.
CONCEPT IDEATION
User Flow & Strategy
I begin with a rough skeleton usually in outline form to list must have functions to solve the solution. From there I weigh the pros and cons of each function because ultimately, we don’t want a solution that is so saturated with functions that it becomes a nuisance to the user.
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From the outline, a basic user flow of the app itself can be prototyped which also serves as a mental journey map where I can begin to experience the solution. This will give me a good idea as to where I should add value, and where to take away any unnecessary steps.
MOCK-UPS & PROTOTYPING
User Test & Iterate & Repeat
I always start with rough mockups and sketches to get some ideas out on the table. If I had teammates, this would be my favorite part of the design phase because this is the time where all ideas are valuable; Where bridging my initial ideas with my colleagues ideas sparks the magic that leads to great design.
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From the rough sketches, I’ll go into more medium fidelity prototypes for user testing and begin prioritizing the information architecture.
APP ICON CONCEPTS
THE HYPERLOOP APP
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